#8 The Power of Sustainable Marketing with Florian Schleicher [EN]

In this episode I welcome Florian Schleicher, a sustainability
marketing expert and founder of Future S. Florian shares his
journey from working with global corporations like McDonald's and
NGOs like Greenpeace to leading marketing for the start-up Too
Good To Go. He now runs his own firm, helping businesses develop
sustainable marketing strategies.


Key discussion points include:


Florian's pivotal experience in Australia that shifted his
focus to sustainability.

The psychology behind behavior change in marketing

Why sustainability isn’t just a trend but a necessary
direction for businesses.

How companies can align their marketing efforts with
Sustainable Development Goals (SDGs).

Florian's insights on overcoming the challenges of
transitioning to sustainable business practices, both for large
companies and solopreneurs.



Key Takeaways:
Sustainable Marketing Strategy: Understanding where you are,
where you want to go, and how to bridge the gap with thoughtful,
sustainable actions. Behavior Change in Marketing: The importance
of targeting both rational and emotional sides of your audience for
meaningful engagement. Focus on Impact: Rather than just growth,
focus on how your business can contribute to sustainability and
long-term success.

Connect with Florian:
LinkedIn: Florian Schleicher
Instagram: @FlorianSchleicher
Newsletter & Resources: ftrs-studio.com


Tune in to discover how Florian is
driving sustainable impact through
marketing and learn actionable tips for your business!


 


Launch special for early adopters (September 1-9,
2024):  
Get my Impact Elevator Pitch Course for free! All you
need to do is subscribe to the podcast, share it within your
network, and send me a screen recording of it. Details in the
podcast!


Let's Connect:
Instagram: @SustainableBusinessStrategist
LinkedIn: Martina Thurnher
E-Mail: martina@sustainablestrategist.biz