Episode 29 - Meeting of the Minds for Auto Repair Shop Owners

Today's topic is four words. I grew up in this industry in what I
call the age of compliance. This is where you didn't ask
questions. You were told to do something, and you did it. But
today this is the age of commitment. This is where you're not
going to force people to do things. You must help people
understand why they want to do it with you. That's really the
whole thing today. So, I want to talk about two sets of forwards
that are going to help you do that. Listen along to see if you
are in the compliance age or commitment.