Episode 2 - Focus On Buying Not Selling

When you're focused on selling you're pushing your agenda.
Instead, focus on the buying process, on what triggers the buyer,
on what helps them make the decisions. How can you influence
that? All of a sudden you're on the same side as your customer
and you're helping them. You become an assistant buyer. Number
one, what lessons can you learn from being a customer? Number
two, no one likes to be sold. Everyone likes to buy. How are you
creating a buying experience? How are you creating an environment
that helps you influence your customer? So that's number two. And
then number three, as you learn these lessons from your buying
experiences, understand that people tend to sell the way they
like to buy. This is important. People tend to sell the way they
like to buy. Which is fantastic. As long as you're talking to
someone that's just like you. But what happens when they're not
just like you? What happens when they want a different
experience? Are you curious enough and aware enough to pick up on
that and then provide it? Want to learn more? Listen on.